Action Store: Small Prices, Big Smiles & Everything in Between

by Joost Nusselder | Updated on:  June 11, 2022
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The Action chain of stores is a Dutch discount store chain that offers a wide range of products at affordable prices. Their philosophy is to provide customers with the best products at the lowest possible prices.

When you visit an Action store, you can expect a unique shopping experience. They offer a variety of products, from household items to clothing and electronics. Plus, their constantly changing inventory means there’s always something new to discover.

Action logo

The Action Chain of Stores: Small Prices, Big Smiles

Action is a Dutch discount store chain that offers a wide range of products at very affordable prices. The store’s philosophy is to provide its customers with the best products at the lowest possible prices. The store has a no-frills approach to retail, with a simple store layout and minimalistic design. The store’s focus is on providing quality products at low prices, and it has become a popular destination for bargain hunters.

The Action Shopping Experience: A Treasure Hunt

Shopping at Action is like going on a treasure hunt. The store is always full of surprises, and you never know what you might find. The store’s inventory changes frequently, and new products are added every week. The store has a wide range of products, including household items, beauty products, toys, electronics, and much more. The store’s low prices make it easy to try new products without breaking the bank.

The Action Brand: A Global Presence

Action has become a global brand, with stores in several countries, including Belgium, France, Germany, Luxembourg, Austria, and Poland. The store’s success can be attributed to its focus on providing quality products at low prices. The store’s popularity has also been boosted by its social media presence, with the store’s Facebook page having over 7 million followers.

The Action Effect: A Positive Impact

The Action chain of stores has had a positive impact on the retail industry. The store’s low prices have forced other retailers to lower their prices, making it easier for consumers to find affordable products. The store’s success has also created job opportunities, with the company employing over 50,000 people worldwide.

What’s on the Shelves of the Dutch Action Store?

Action is a discount store that sells a wide range of products at incredibly low prices. From household items to beauty products, from toys to electronics, you can find almost anything at Action. The store is known for its low prices, but that doesn’t mean they compromise on quality. In fact, many of their products are of surprisingly good quality considering the price.

Non-Food Products

Action mainly sells non-food products, including home decor, cleaning supplies, personal care items, and office supplies. They also have a large selection of toys, games, and crafts for kids. If you’re looking for affordable home goods or office supplies, Action is a great place to start.

Food Products with Long Shelf Lives

While Action is primarily a non-food store, they do sell some food products with long shelf lives. This includes snacks, candy, and drinks. If you’re looking for a quick snack or something to satisfy your sweet tooth, Action has got you covered.

Different Products Every Week

One of the unique things about Action is that they have different products every week. This means that you never know what you’re going to find when you walk into the store. It’s like a treasure hunt every time you visit. They also have limited stock on many of their items, so if you see something you like, you better grab it before it’s gone.


So that’s Action for you. A Dutch discount store chain offering wide range products at affordable prices. The store philosophy is to provide customers with the best products at the lowest possible prices, and the shopping experience is like a treasure hunt. You’ll find surprises around every corner, and the brand has a global presence with stores in countries including Belgium, France, Germany, Luxembourg, and Poland. So go on, try something new!

I'm Joost Nusselder, the founder of Tools Doctor, content marketer, and dad. I love trying out new equipment, and together with my team I've been creating in-depth blog articles since 2016 to help loyal readers with tools & crafting tips.